{"id":1606,"date":"2017-11-22T12:47:34","date_gmt":"2017-11-22T11:47:34","guid":{"rendered":"https:\/\/www.officemadrid.es\/?p=1606"},"modified":"2021-05-24T12:16:56","modified_gmt":"2021-05-24T10:16:56","slug":"los-imprescindibles-negocio-supere-exito-black-friday-2017","status":"publish","type":"post","link":"https:\/\/www.officemadrid.es\/en\/los-imprescindibles-negocio-supere-exito-black-friday-2017\/","title":{"rendered":"Los imprescindibles para que tu negocio supere con \u00e9xito el Black Friday"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A estas alturas es imposible que no sepas lo que es el <strong>Black Friday<\/strong>. Si tienes un negocio en forma de e-commerce, startup, tienda f\u00edsica, despacho u oficina, este es el momento de preparar tu empresa de cara al gran d\u00eda de las rebajas antes de la navidad.<\/span><br \/>\n<span style=\"font-weight: 400;\">El <strong>Black Friday<\/strong>, o tambi\u00e9n conocido como \u00abviernes negro\u00bb, es\u200b el pistoletazo de salida que marca la temporada de compras navide\u00f1as y que cuenta con promociones especiales y rebajas en muchos negocios. <\/span><br \/>\n<span style=\"font-weight: 400;\">Cada a\u00f1o, en vista del efecto llamada y \u00e9xito de ediciones anteriores, m\u00e1s empresas se suman a esta iniciativa comercial que naci\u00f3 en Estados Unidos y que poco a poco y con la ayuda de las nuevas tecnolog\u00edas se ha ido extendiendo por el resto de pa\u00edses del mundo.<\/span><br \/>\n<span style=\"font-weight: 400;\">Aunque es una iniciativa que comenz\u00f3 en el mundo offline, si tu negocio se apoya en el entorno online, es hora de que te prepares para un gran d\u00eda de ventas.<\/span><br \/>\n&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">LOS IMPRESCINDIBLES PARA UN BLACK FRIDAY DE \u00c9XITO<\/span><\/h3>\n<p>&nbsp;<\/p>\n<h4><span style=\"font-weight: 400;\">PROMOCIONES Y OFERTAS<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Debes pensar muy bien qu\u00e9 ofertas exclusivas vas a ofrecer a tus clientes. M\u00e1s all\u00e1 de la estrategia comercial, debes pensar que el stock con el que cuentes de los productos ofertados debe ser suficiente para cubrir la demanda.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">CLAIM ATRACTIVO<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s de haber estudiado qu\u00e9 ofertas y promociones son m\u00e1s interesantes para tu negocio, la b\u00fasqueda de un claim llamativo puede ser clave par atraer a clientes. \u201c<strong>Black Friday<\/strong>\u201d debe aparecer en tus comunicaciones pero a\u00f1ade mensajes atractivos que sirvan de efecto llamada.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">REDES SOCIALES<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Hazte eco en las redes sociales de tu negocio. Tu comunidad son los mejores embajadores para tus productos y seguro que est\u00e1n impacientes por saber qu\u00e9 promociones ofreces durante el \u201cviernes negro\u201d.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">NEWSLETTER<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Tu base de datos de clientes y clientes potenciales puede ser una de las mejores bazas para aumentar tus ventas durante ese d\u00eda. Te animamos a que les ofrezcas un descuento exclusivo si se adelantan al d\u00eda \u201cD\u201d.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">PUBLICIDAD<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">si tienes dudas sobre el aumento del impacto publicitario, la respuesta es f\u00e1cil: S\u00cd, hay que aumentar la inversi\u00f3n. Es la hora de entrar en la temporada navide\u00f1a por la puerta grande y hacer mucho ruido.<\/span><\/p>\n<h4>PLANIFICACI\u00d3N<\/h4>\n<p><span style=\"font-weight: 400;\">Debes tener en cuenta que la mayor\u00eda de empresas ya no solo se limitan a ofrecer descuentos durante el <strong>Black Friday<\/strong>. Por tanto deber\u00e1s plantearte comenzar con las promociones de manera anticipada y alargarlas durante una \u201cBlack Week\u201d e incluso hasta el \u201clunes tecnol\u00f3gico\u201d o Ciber Monday.<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">ATENCI\u00d3N AL CLIENTE<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Es muy importante que refuerces tu servicio de atenci\u00f3n al cliente de cara a este d\u00eda. Tus ventas pueden verse incrementadas exponencialmente y tus clientes necesitar\u00e1n ser atendidos de manera \u00f3ptima. Deja claro los tiempos de env\u00edo, pol\u00edtica de devoluci\u00f3n, reembolsos\u2026 Y sobre todo, se \u00e1gil y r\u00e1pido en la respuesta de dudas y resoluci\u00f3n de incidencias.<\/span><br \/>\n<span style=\"font-weight: 400;\">Hasta aqu\u00ed los consejos desde <a href=\"https:\/\/www.officemadrid.es\/\" target=\"_blank\" rel=\"noopener\">OFFICE Madrid<\/a> para que tu negocio supere con \u00e9xito el <strong>Black Friday<\/strong> 2017.<\/span><br \/>\n&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si tienes un negocio en forma de e-commerce, startup, tienda f\u00edsica, despacho u oficina, es el momento de preparar tu empresa para un Black Friday de \u00e9xito.<\/p>\n","protected":false},"author":7,"featured_media":1607,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[96,88],"class_list":["post-1606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consultoria","tag-black-friday","tag-negocio-de-exito"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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