{"id":19648,"date":"2022-06-07T10:09:03","date_gmt":"2022-06-07T08:09:03","guid":{"rendered":"https:\/\/www.officemadrid.es\/?p=19648"},"modified":"2022-06-08T11:16:37","modified_gmt":"2022-06-08T09:16:37","slug":"claves-para-un-network-marketing-de-exito","status":"publish","type":"post","link":"https:\/\/www.officemadrid.es\/en\/claves-para-un-network-marketing-de-exito\/","title":{"rendered":"Claves para un network marketing de \u00e9xito"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">\u00bfQu\u00e9 es el Network marketing?<\/h2>\n\n\n\n<p>Cuando hablamos de Network marketing, tambi\u00e9n llamado marketing multinivel, nos referimos comercializaci\u00f3n directa de los productos o servicios entre el vendedor y el cliente, y una de sus principales caracter\u00edsticas es que&nbsp;el mismo cliente tiene la opci\u00f3n de convertirse tambi\u00e9n en vendedor, con lo que se genera una red de distribuidores, que a su vez son capaces de reclutar m\u00e1s miembros. Es decir, si los clientes a los que ofrecemos salas de <a href=\"https:\/\/www.officemadrid.es\/coworking\/\" target=\"_blank\" rel=\"noreferrer noopener\">coworking en Madrid<\/a> a su vez se encargaran de distribuirlas ellos mismos a cambio de una recompensaci\u00f3n econ\u00f3mica estar\u00edamos hablando de Network marketing.<\/p>\n\n\n\n<p>Las empresas que practican estas estrategias buscan reclutar una serie de distribuidores y promotores que se encarguen de la venta directa y de dise\u00f1ar y ejecutar estrategias de marketing m\u00e1s locales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Beneficios<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Nuevos colaboradores y oportunidades.<\/strong><\/li><\/ul>\n\n\n\n<p>A medida que vayas ampliando tu red de contactos, mayor ser\u00e1 tu conocimiento sobre el sector. Este factor es clave para cualquier empresa, pues permite conocer nuevos proveedores de inter\u00e9s, compa\u00f1\u00edas externas con las que colabora o incluso oportunidades para expandir tu negocio.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Mayor visibilidad<\/strong>.&nbsp;Una vez empieces a moverte entre contactos de tu sector, tu nombre y el de tu empresa empezar\u00e1n a ser conocidos. Esto har\u00e1 que el inter\u00e9s en tu negocio aumente y que los contactos empiecen a venir a ti.&nbsp;<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Competencia vigilada<\/strong>.<\/li><\/ul>\n\n\n\n<p>Este tipo de estrategia es muy com\u00fan en el mundo empresarial, por lo que es muy probable tener un gran n\u00famero de contactos en com\u00fan con la competencia. Como resultado a esto, cabe la posibilidad de coincidir en eventos del sector, siendo una oportunidad para observar sus pasos y marcar los nuestros propios para diferenciarnos.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Intercambiar ideas frescas:<\/strong><\/li><\/ul>\n\n\n\n<p>simplemente conversando con otros profesionales, nos da&nbsp;acceso a gran cantidad de conocimiento.&nbsp;Te nutrir\u00e1s de nuevas ideas, pr\u00e1cticas o herramientas que te har\u00e1n mejorar en tu trabajo, tu situaci\u00f3n laboral o empresarial.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00bfC\u00f3mo llevar a cabo una estrategia de networking?<\/h2>\n\n\n\n<p>Existen muchas formas de hacer networking, puedes optar por contar con una <a href=\"https:\/\/thedigitalzone.es\/\" target=\"_blank\" rel=\"noreferrer noopener\">agencia de marketing digital<\/a> que te gestione la estrategia o bien puedes elegir la utilizaci\u00f3n &nbsp;de &nbsp;redes sociales y &nbsp;la asistencia a eventos y ferias.<\/p>\n\n\n\n<p>Hoy en office Madrid te ense\u00f1aremos como implantar esta t\u00e9cnica.<\/p>\n\n\n\n<ol class=\"wp-block-list\" type=\"1\"><li><strong>An\u00e1lisis del sector<\/strong><\/li><\/ol>\n\n\n\n<p>Principalmente debemos hacer un estudio del sector en el que vamos a trabajar teniendo en cuenta los movimientos de la competencia, posibles proveedores de inter\u00e9s y las empresas relacionadas. De nada nos sirve dedicarnos al alquiler de <a href=\"https:\/\/www.officemadrid.es\/alquiler-de-despachos\/\" target=\"_blank\" rel=\"noreferrer noopener\">despachos en Madrid<\/a> si nos enfocamos en proveedores con intereses fuera de la comunidad que contrasten nuestra actividad.<\/p>\n\n\n\n<p>Una buena forma de comenzar en este mundo es asistir a eventos online y observar quien se mueve por ellos, quienes comentan y cual es su hashtag.<\/p>\n\n\n\n<p>Mientras realizamos nuestra investigaci\u00f3n es recomendable crear una base de datos con la informaci\u00f3n de estos, pues una vez tengamos una lista definida de contactos el siguiente paso ser\u00e1 el c\u00f3mo llegar a ellos.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Realizar un calendario con los eventos del a\u00f1o m\u00e1s importantes.<\/strong><\/li><\/ul>\n\n\n\n<p>Los eventos son una de las mejores v\u00edas para generar contactos de calidad, y es que, tanto si vas de oyente como si expones, son una oportunidad para conocer m\u00e1s a fondo personas interesantes de tu sector. Este tipo de eventos pueden ser ferias, exposiciones o webinars.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>La importancia de las redes sociales<\/strong><\/li><\/ul>\n\n\n\n<p>Las redes sociales son un pilar fundamental dentro del Networking. El primer paso a tener en cuenta en este punto es tener los perfiles bien optimizados y con un toque corporativo, seguidamente lo ideal es crear contenido enfocado al sector en el que se desea trabajar con la intenci\u00f3n de atraer a profesionales y mejorar la imagen de marca. Para ello, puedes contar con una <a href=\"https:\/\/thedigitalzone.es\/\" target=\"_blank\" rel=\"noreferrer noopener\">agencia de marketing digital<\/a> especializada en gestion de redes sociales.<\/p>\n\n\n\n<p>Una vez actualizado los perfiles de nuestras redes sociales, es momento de utilizar la base de datos con los colaboradores seleccionados y contactar con ellos. La idea es hacerlo cuidadosamente, intentando evitar el spam.<\/p>\n\n\n\n<p>Ahora que ya eres consciente tanto de los beneficios del networking como de su correcta realizaci\u00f3n, puedes estar seguro, que la importancia dada a tu red de contactos y la relaci\u00f3n cultivada con ellos, fomentar\u00e1 el desarrollo de tu negocio.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfQu\u00e9 es el Network marketing? Cuando hablamos de Network marketing, tambi\u00e9n llamado marketing multinivel, nos referimos comercializaci\u00f3n directa de los productos o servicios entre el vendedor y el cliente, y una de sus principales caracter\u00edsticas es que&nbsp;el mismo cliente tiene la opci\u00f3n de convertirse tambi\u00e9n en vendedor, con lo que se genera una red de &#8230; <a title=\"Claves para un network marketing de \u00e9xito\" class=\"read-more\" href=\"https:\/\/www.officemadrid.es\/en\/claves-para-un-network-marketing-de-exito\/\" aria-label=\"Read more about Claves para un network marketing de \u00e9xito\">Read more<\/a><\/p>\n","protected":false},"author":7,"featured_media":19654,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15],"tags":[105,50,26],"class_list":["post-19648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comunidad-officemadrid","tag-emprendimiento","tag-empresa-es","tag-office-madrid"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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