{"id":2514,"date":"2019-03-22T08:00:19","date_gmt":"2019-03-22T07:00:19","guid":{"rendered":"https:\/\/www.officemadrid.es\/?p=2514"},"modified":"2021-05-24T12:09:44","modified_gmt":"2021-05-24T10:09:44","slug":"conoce-a-tu-potencial-cliente-digital","status":"publish","type":"post","link":"https:\/\/www.officemadrid.es\/en\/conoce-a-tu-potencial-cliente-digital\/","title":{"rendered":"Conoce bien a tu potencial cliente digital"},"content":{"rendered":"\n<p>Si te est\u00e1s planteando ser un emprendedor digital, debes de tener muy en cuenta c\u00f3mo va a ser tu cliente potencial. Conocer bien c\u00f3mo es tu consumidor digital te puede ayudar mucho a la hora de enfocar tu estrategia de ventas. <\/p>\n\n\n<p>Por lo tanto si quieres enfocar de manera eficiente tu estrategia de ventas y hacer efectivos los procesos de conversi\u00f3n y venta online debes de tener en cuenta los siguientes aspectos:<\/p>\n\n\n<h2 class=\"wp-block-heading\">Algunos comportamientos que has de tener en cuenta de tu potencial cliente digital<\/h2>\n\n<ul>\n<li><strong>El consumidor es cada vez m\u00e1s exigente.\u00a0<\/strong>\u00a0Antes de comprar se informa siempre sobre el producto o servicio que quiere adquirir. Se informa adem\u00e1s sobre las opiniones de otros clientes acerca del producto\/servicio que va a comprar. Por lo general es menos impulsivo y m\u00e1s racional a la hora de realizar la compra.<\/li>\n<li><strong>Se mueve entre el canal online y el offline.<\/strong>\u00a0Adem\u00e1s utiliza el que m\u00e1s le convenga en cada momento. Se mueve por lo que m\u00e1s c\u00f3modo le resulte, lo m\u00e1s econ\u00f3mico o lo que le reporte una mejor experiencia de compra.\u00a0<\/li>\n<li><strong>Existen diferentes comportamientos de consumidores.<\/strong> Por un lado consumidores que se informan online y compran offline. Tambi\u00e9n consumidores que se informan online pero prefieren comprar offline debido a su necesidad de asesoramiento. Tambi\u00e9n est\u00e1n los que acuden in situ al establecimiento a informarse sobre el producto. Con la informaci\u00f3n obtenida consultan sobre el producto en diferentes tiendas online y compran el producto en el lugar que mejor condiciones les ofrezcan.<\/li>\n<\/ul>\n<p>\u00bfBuscas centro de cowork? En <a href=\"https:\/\/www.officemadrid.es\/coworking\/\" target=\"_blank\" rel=\"noopener noreferrer\">Office Madrid<\/a> podemos ayudarte. Ofrecemos un entorno de trabajo agradable y profesional, y ubicado en las mejores zonas de Madrid. Con acceso 24 horas a las instalaciones, espacios c\u00f3modos y equipados con todo lo necesario, internet de alta velocidad, servicio de apoyo a emprendedores, acceso libre a sala de reuniones entre otros. Ven y con\u00f3cenos.<\/p>","protected":false},"excerpt":{"rendered":"<p>Si te est\u00e1s planteando ser un emprendedor digital, debes de tener muy en cuenta c\u00f3mo va a ser tu cliente potencial. Conocer bien c\u00f3mo es tu consumidor digital te puede ayudar mucho a la hora de enfocar tu estrategia de ventas. Por lo tanto si quieres enfocar de manera eficiente tu estrategia de ventas y &#8230; <a title=\"Conoce bien a tu potencial cliente digital\" class=\"read-more\" href=\"https:\/\/www.officemadrid.es\/en\/conoce-a-tu-potencial-cliente-digital\/\" aria-label=\"Read more about Conoce bien a tu potencial cliente digital\">Read more<\/a><\/p>\n","protected":false},"author":7,"featured_media":2515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[35,116,88,64,82,117],"class_list":["post-2514","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consultoria","tag-centro-de-negocios-es","tag-cliente-digital","tag-negocio-de-exito","tag-negocios-es","tag-negocios-de-exito","tag-potencial-cliente-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Conoce bien a tu potencial cliente digital - 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