{"id":2742,"date":"2019-06-14T08:00:04","date_gmt":"2019-06-14T06:00:04","guid":{"rendered":"https:\/\/www.officemadrid.es\/?p=2742"},"modified":"2021-05-24T12:08:37","modified_gmt":"2021-05-24T10:08:37","slug":"funnel-de-ventas-para-marketing-offline","status":"publish","type":"post","link":"https:\/\/www.officemadrid.es\/en\/funnel-de-ventas-para-marketing-offline\/","title":{"rendered":"Funnel de ventas para marketing offline"},"content":{"rendered":"<p>En este art\u00edculo continuaci\u00f3n a <a href=\"https:\/\/www.officemadrid.es\/noticias\/la-importancia-del-funnel-de-ventas\/\"><strong>la importancia del funnel de ventas <\/strong><\/a>\u00a0y ejemplo de <a href=\"https:\/\/www.officemadrid.es\/noticias\/funnel-de-ventas-en-marketing-online\/\">funnel de ventas de negocio para marketing online,<\/a> traemos un ejemplo de c\u00f3mo hacer un funnel de ventas para acciones de marketing offline.<br \/>\nDe esta forma queremos ayudarte a crear tu propio funnel de ventas si tu negocio es offline (tienda f\u00edsica o si no est\u00e1s utilizando las plataformas digitales para darte a conocer y captar clientes)<br \/>\n<img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-full wp-image-2877\" src=\"https:\/\/www.officemadrid.es\/wp-content\/uploads\/2019\/06\/adult-brainstorming-businesspeople-1532191.jpg\" alt=\"ejemplo-funnel-de-ventas-offline\" width=\"1000\" height=\"666\" \/><br \/>\nA veces las acciones de marketing digital, se complementan con marketing offline o &#8220;marketing tradicional&#8221;.<br \/>\nLa diferencia m\u00e1s significativa est\u00e1 en que en marketing tradicional es m\u00e1s dif\u00edcil de medir (por que no sabes exactamente cuando personas ven tu publicidad, pasan por delante de tu establecimiento, etc).<br \/>\nPero sigue siendo necesario realizar este tipo de acciones que ayudan a la captaci\u00f3n de contactos\u00a0 y al mismo tiempo generar otro tipo de experiencia (no digital) con los potenciales clientes.<br \/>\nAunque realices acciones offline, sigue siendo igual de necesario que trabajes un funnel de ventas, para saber los diferentes pasos que deber\u00eda dar tu potencial cliente en su relaci\u00f3n con la marca, que acciones vas a implementar por tu parte para &#8220;madurar&#8221; esa relaci\u00f3n con el cliente y conseguir que finalmente se realice la venta de producto.<\/p>\n<blockquote><p>Este tipo de acciones offline, en los casos de disponer de departamento o equipo comercial, es recomendable dise\u00f1arlas junto con el equipo comercial, para crear una estrategia conjunta de visibilidad y venta.<\/p><\/blockquote>\n<h2>Ejemplo de funnel de ventas offline.<\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-2878\" src=\"https:\/\/www.officemadrid.es\/wp-content\/uploads\/2019\/06\/office-1568780_1280.jpg\" alt=\"ejemplo-leads-offline\" width=\"998\" height=\"616\" \/><\/p>\n<h3>1) Acciones promocionales:<\/h3>\n<p>De &#8220;contacto f\u00edsico&#8221; con nuestro potencial. Estas acciones se elegir\u00e1n en funci\u00f3n del tipo de negocio:<\/p>\n<ul>\n<li>Reparto de flyers.<\/li>\n<li>Stands de informaci\u00f3n en eventos.<\/li>\n<li>Reparto de muestras &#8220;sampling&#8221;<\/li>\n<li>Acciones promocionales en lugares donde podemos encontar a nuestros clientes (gimnasios, campos de golf, restaurantes, centros comerciales)<\/li>\n<li>&#8230;<\/li>\n<\/ul>\n<h3>2) Captaci\u00f3n de leads.<\/h3>\n<p>Una vez que el potencial cliente entra en contacto con nosotros hay que intentar que nos facilite datos.<br \/>\nHay se incorpora tambi\u00e9n un &#8220;lead magnet&#8221; como en digital, que puede ser:<\/p>\n<ul>\n<li>a cambio de una muestra de nuestro producto.<\/li>\n<li>poder participar en un sorteo, juego.<\/li>\n<li>&#8230;<\/li>\n<\/ul>\n<p>(<em>Atenci\u00f3n con la recogida de datos, porque con la nueva LOPD est\u00e1s obligado a que el cliente confirme digitalmente que acepta que sus datos pasen a formar parte de tu archivo). Existe aplicaciones como mailchimp que te permiten crear formularios digitales que puede aceptar el cliente en el momento.<\/em><br \/>\nEn el caso que no podamos recoger datos en el momento hay que facilitarle alg\u00fan flyer invit\u00e1ndole a entrar en tu web y que de alguna forma se interese por dejar ah\u00ed los datos.<br \/>\nHay que trabajar tambi\u00e9n a trav\u00e9s de lead magnets, promociones, ofertas que puede conseguir entrando en la web y dejando sus datos.<\/p>\n<h3>3) Filtramos los leads&#8230;<\/h3>\n<p>A partir de este momento pasamos al sistema de funnel de ventas que se trabaja en online.<\/p>\n<ul>\n<li>Filtrado de leads.<\/li>\n<li>Prospectos<\/li>\n<li>&#8220;maduraci\u00f3n&#8221; del prospecto.<\/li>\n<li>Calificaci\u00f3n<\/li>\n<li>Venta-Cierre<\/li>\n<\/ul>\n<p>En resumen, crear un buen funnel o embudo de ventas nos va a ayudar a captar potenciales clientes, identificar sus necesidades, guiarles para que conf\u00eden en los productos\/servicios de nuestra marca y convencerles definitivamente para que compren.<br \/>\n&#8212;<br \/>\nComo siempre, esperamos que este art\u00edculo te sea \u00fatil si est\u00e1s pensando en trabar para iniciar o mejorar tu marketing.<br \/>\nY si est\u00e1s buscando lugar para poder llevar a cabo tu proyecto, en Office Madrid podemos ayudarte. Tenemos muchas posibilidades de espacios de trabajo para emprendedores como por ejemplo <a href=\"https:\/\/www.officemadrid.es\/coworking\/\">nuestros espacios de\u00a0coworking.<\/a> \u00a0Un espacio de trabajo semi-privado en un entorno agradable y profesional. Obt\u00e9n la m\u00e1xima productividad al menor coste.<br \/>\nSaca el m\u00e1ximo partido a tu jornada trabajando en oficinas compartidas y a un precio mucho m\u00e1s asequible. <a href=\"https:\/\/www.officemadrid.es\/coworking\/\">La mejor soluci\u00f3n<\/a> para comenzar a trabajar en un proyecto al menor coste.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En este art\u00edculo continuaci\u00f3n a la importancia del funnel de ventas \u00a0y ejemplo de funnel de ventas de negocio para marketing online, traemos un ejemplo de c\u00f3mo hacer un funnel de ventas para acciones de marketing offline. De esta forma queremos ayudarte a crear tu propio funnel de ventas si tu negocio es offline (tienda &#8230; <a title=\"Funnel de ventas para marketing offline\" class=\"read-more\" href=\"https:\/\/www.officemadrid.es\/en\/funnel-de-ventas-para-marketing-offline\/\" aria-label=\"Read more about Funnel de ventas para marketing offline\">Read more<\/a><\/p>\n","protected":false},"author":7,"featured_media":2876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[80,91,85,104,105],"class_list":["post-2742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consultoria","tag-alquiler-despacho","tag-alquiler-oficina","tag-alquiler-oficinas","tag-emprendedores","tag-emprendimiento"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Funnel de 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