{"id":3291,"date":"2019-08-23T08:00:33","date_gmt":"2019-08-23T06:00:33","guid":{"rendered":"https:\/\/www.officemadrid.es\/?p=3291"},"modified":"2021-05-24T12:06:40","modified_gmt":"2021-05-24T10:06:40","slug":"es-importante-el-tamano-de-mercado","status":"publish","type":"post","link":"https:\/\/www.officemadrid.es\/en\/es-importante-el-tamano-de-mercado\/","title":{"rendered":"\u00bfEs importante el tama\u00f1o de mercado?"},"content":{"rendered":"\n<p>\u00bfEs importante el <strong>tama\u00f1o de mercado<\/strong>? <\/p>\n\n\n<p>Existe la idea de que para triunfar en los negocios es necesario competir con los m\u00e1s grandes. Se nos ha ense\u00f1ado que perseguir un mercado grande le da un toque interesante a tu negocio.&nbsp; \u00bfSigue teniendo validez este razonamiento? Parece ser que cada vez cobra menor sentido. <\/p>\n\n\n<p>Veamos por qu\u00e9 no debemos centrarnos en el <strong>tama\u00f1o de mercado<\/strong>.<\/p>\n\n\n<figure class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1000\" height=\"500\" src=\"https:\/\/www.officemadrid.es\/wp-content\/uploads\/2019\/08\/analysis-businesswoman-chart-955447.jpg\" alt=\"tama\u00f1o de mercado\" class=\"wp-image-3260\" srcset=\"https:\/\/www.officemadrid.es\/\/wp-content\/uploads\/analysis-businesswoman-chart-955447.jpg 1000w, https:\/\/www.officemadrid.es\/\/wp-content\/uploads\/analysis-businesswoman-chart-955447-768x384.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n<h2 class=\"wp-block-heading\">Una batalla dura sobre el tama\u00f1o de mercado<\/h2>\n\n\n<p>Es probable que en un <strong>mercado grande<\/strong> y con m\u00e1s antig\u00fcedad que la de nuestro negocio\nexistan mayores competidores. Estos hasta pudieran tener mucha m\u00e1s experiencia\ny recursos que nosotros as\u00ed que ser\u00e1 una batalla dura. De hecho, competir con\nalguien 10 veces m\u00e1s grande que tu no parece ser muy inteligente.<\/p>\n\n\n<p>Puede que tengamos alguna oportunidad de ganar\nsi somos creativos e intentemos resegmentar el mercado. Pero lo cierto es que\nintentar educar al mercado no es f\u00e1cil. Con esta idea en mente parece m\u00e1s\nrazonable enfocarnos en un mercado que no necesariamente sea grande hoy. Lo que\nnos referimos es a un <strong>mercado con\ngrandes proyecciones<\/strong> a futuro. <\/p>\n\n\n<p>Pensemos en la infinidad de empresas que han\nempezado como un peque\u00f1o pez en un mar de tiburones. Al pasar el tiempo muchas\nhan terminado convirti\u00e9ndose en tiburones y hasta en enormes ballenas. Un\nejemplo notable que confirma esta idea es la misma Apple o Microsoft, comenzaron\nen un garaje. Hoy sus creadores se encuentran entre los m\u00e1s ricos del mundo.<\/p>\n\n\n<p>Ejemplos como estos muestran que no es tan\nimportante el <strong>tama\u00f1o del mercado<\/strong>,\nsino el valor de lo que haces. La clave para el \u00e9xito de una empresa es el\nvalor que esta pueda aportarle al mercado, lo dem\u00e1s es circunstancial. Por eso\nes importante estar abierto a la reinvenci\u00f3n como parte del crecimiento de tu\nempresa.<\/p>\n\n\n<h2 class=\"wp-block-heading\">Ganar mercado<\/h2>\n\n\n<p>Para ganar <strong>cuota de mercado<\/strong> es fundamental contar con un aspecto diferenciador que permita a tu empresa distinguirse. Para ello debes estudiar la competencia, la forma en la que se dirigen a su p\u00fablico. Estos detalles sirven de base para generar buenas estrategias de marketing que te distingan.<\/p>\n\n\n<p>Tambi\u00e9n es importante centrar tu atenci\u00f3n en\nel cliente a fin de conocer sus necesidades. Finalmente es necesario generar\nuna imagen de marca que vincule emocionalmente a tu empresa con tu p\u00fablico\nobjetivo. Posteriormente, podr\u00e1s ver como el <strong>tama\u00f1o del mercado<\/strong> de tu empresa crece.<\/p>\n\n\n<p>Como siempre, esperamos que este art\u00edculo te sea \u00fatil si est\u00e1s emprendiendo o si quieres mejorar tu negocio.<\/p>\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n<p>Y si est\u00e1s buscando lugar para poder llevar a\ncabo tu proyecto, en Office Madrid podemos ayudarte. Tenemos muchas\nposibilidades de espacios de trabajo para emprendedores como por ejemplo&nbsp;<a href=\"https:\/\/www.officemadrid.es\/coworking\/\">nuestros espacios\nde&nbsp;coworking.<\/a>&nbsp;&nbsp;Un espacio de trabajo semiprivado en un\nentorno agradable y profesional. Obt\u00e9n la m\u00e1xima productividad al menor coste.<\/p>\n\n\n<p>Saca el m\u00e1ximo partido a tu jornada trabajando\nen oficinas compartidas y a un precio mucho m\u00e1s asequible.&nbsp;<a href=\"https:\/\/www.officemadrid.es\/coworking\/\">La mejor soluci\u00f3n<\/a>&nbsp;para\ncomenzar a trabajar en un proyecto al menor coste.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfEs importante el tama\u00f1o de mercado? Existe la idea de que para triunfar en los negocios es necesario competir con los m\u00e1s grandes. Se nos ha ense\u00f1ado que perseguir un mercado grande le da un toque interesante a tu negocio.&nbsp; \u00bfSigue teniendo validez este razonamiento? Parece ser que cada vez cobra menor sentido. Veamos por &#8230; <a title=\"\u00bfEs importante el tama\u00f1o de mercado?\" class=\"read-more\" href=\"https:\/\/www.officemadrid.es\/en\/es-importante-el-tamano-de-mercado\/\" aria-label=\"Read more about \u00bfEs importante el tama\u00f1o de mercado?\">Read more<\/a><\/p>\n","protected":false},"author":7,"featured_media":3261,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[],"class_list":["post-3291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consultoria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfEs importante el tama\u00f1o de mercado? - Office Madrid<\/title>\n<meta name=\"description\" content=\"Existe la idea de que para triunfar en los negocios es necesario competir con los m\u00e1s grandes. Se nos ha ense\u00f1ado que perseguir un mercado grande le da\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.officemadrid.es\/en\/es-importante-el-tamano-de-mercado\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfEs importante el tama\u00f1o de mercado? - Office Madrid\" \/>\n<meta property=\"og:description\" content=\"Existe la idea de que para triunfar en los negocios es necesario competir con los m\u00e1s grandes. 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