{"id":9269,"date":"2020-12-03T12:00:11","date_gmt":"2020-12-03T11:00:11","guid":{"rendered":"https:\/\/www.officemadrid.es\/?p=9269"},"modified":"2022-06-08T11:26:42","modified_gmt":"2022-06-08T09:26:42","slug":"marketing-online-para-pymes","status":"publish","type":"post","link":"https:\/\/www.officemadrid.es\/en\/marketing-online-para-pymes\/","title":{"rendered":"La importancia del marketing online para Pymes"},"content":{"rendered":"<p>El marketing online es fundamental para dar a conocer el negocio en cuesti\u00f3n, el posicionamiento del mismo y ver incrementada las ventas. Adem\u00e1s, en este \u00faltimo a\u00f1o, el marketing ha crecido de una manera exponencial debido a la necesidad de digitalizarse en plena pandemia.<br \/>\nGracias a estas circunstancias, las pymes y medianas empresas se han dado cuenta de la necesidad de estar presentes y formar parte de la generaci\u00f3n digital.<\/p>\n<h2>Las claves principales para realizar un buen marketing para Pymes<\/h2>\n<h4><strong>Posicionamiento SEO<\/strong><\/h4>\n<p>Es la estrategia centrada en trabajar el posicionamiento org\u00e1nico, o gratuito, de una web. La finalidad es optimizar la p\u00e1gina para que la misma se refleje en los primeros resultados de los motores de b\u00fasqueda. Es una labor primordial ya que, cuanto mejor posicionamiento en los buscadores, m\u00e1s posibilidad de aumentar el tr\u00e1fico online y conseguir que adquieran el producto en cuesti\u00f3n. Pero \u00bfC\u00f3mo conseguimos que los usuarios accedan a nuestra web? Cabe destacar el principal papel que cobran las keywords, entendiendo por ellas como t\u00e9rminos de b\u00fasqueda que emplean los usuarios para dar con los servicios que satisfacen sus necesidades. Existen multiples <a href=\"https:\/\/thedigitalzone.es\/seo\/\" target=\"_blank\" rel=\"noopener\">agencias de seo<\/a> en Espa\u00f1a, con las que podr\u00e1s contratar este servicio.<\/p>\n<h4><strong>Publicidad online<\/strong><\/h4>\n<p>Los beneficios que se logran empleando publicidad en Google, son m\u00e1s inmediatos que el SEO ya que, t\u00fa podr\u00e1s controlar la inversi\u00f3n de la publicidad y los resultados son inmediatos. Se puede hacer publicidad desde dos variantes:<\/p>\n<ul>\n<li><strong>Google Ads: <\/strong>Es una de las principales herramientas para el marketing online para pymes. Al ser una peque\u00f1a o mediana empresa y, si queremos lograr resultados inmediatos, la mejor opci\u00f3n es publicitarse en Google para conseguir tr\u00e1fico y notoriedad de manera r\u00e1pida y eficaz.<\/li>\n<li><strong>Facebook e Instagram Ads: <\/strong>Esta opci\u00f3n es tambi\u00e9n muy factible si tenemos en cuanto que nuestro p\u00fablico objetivo transcurre gran parte de su tiempo en las redes sociales. Si es afirmativo, una campa\u00f1a publicitaria en una o ambas redes sociales es acierto asegurado. De este modo, los anuncios aparecer\u00e1n ante consumidores potenciales con cierto inter\u00e9s en los productos de la web en cuesti\u00f3n.<\/li>\n<\/ul>\n<h4><strong>Estrategia de contenidos<\/strong><\/h4>\n<p>En este apartado, hay que centrarse en transmitir e informar al usuario el valor distintivo de la compa\u00f1\u00eda. Lo id\u00f3neo, es crear y distribuir este contenido en diferentes formatos: texto, imagen o v\u00eddeo. Hay que publicarlo tanto en la web como en medios externos. Es aqu\u00ed cuando hablamos de la creaci\u00f3n de campa\u00f1as linkbuilding, proceso por el cual generamos informaci\u00f3n que tendr\u00e1 que ser emitida por otros medios ajenos a la web y que apunten directamente a la de cada uno. Esto es conocido tambi\u00e9n como generaci\u00f3n de enlaces. Cuantos m\u00e1s enlaces externos apunten a la p\u00e1gina, m\u00e1s accesible ser\u00e1 para el usuario y m\u00e1s factible de entender tus servicios y general una venta.<\/p>\n<h4><strong>CRM<\/strong><\/h4>\n<p>Para llevar a cabo un buen marketing online en pymes, es primordial contar con un CRM donde poder tener registrado toda la informaci\u00f3n necesaria para tomar decisiones y llevar a cabo las diferentes acciones online. Un CRM te permite unificar la informaci\u00f3n relacionada con marketing con las ventas de tu negocio. En una sola interfaz y seg\u00fan c\u00f3mo se gestiona, se podr\u00e1 ver tanto los clientes actuales, como los potencias y las necesidades de cada uno. Para que, tras un vistazo, poder tomar decisiones en t\u00e9rminos de marketing. Adem\u00e1s, actualmente, todos los CRM tienen integrado automatismos para poder tener un seguimiento exhaustivo de los clientes potenciales y ver en qu\u00e9 punto abandonan su inter\u00e9s por tu producto o servicio.<br \/>\nAs\u00ed, tenemos el placer de informarte que <a href=\"https:\/\/www.officemadrid.es\/\" target=\"_blank\" rel=\"noopener noreferrer\">Office Madrid<\/a> ha abierto un <a href=\"https:\/\/thedigitalzone.es\/\">servicio de marketing digital<\/a> que consiste en llevar a cabo el marketing online de aquellas empresas que se han visto con la necesidad de reinventarse y formar parte de la comunidad online tras la situaci\u00f3n tan complicada que estamos viviendo con la pandemia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El marketing online es fundamental para dar a conocer el negocio en cuesti\u00f3n, el posicionamiento del mismo y ver incrementada las ventas. Adem\u00e1s, en este \u00faltimo a\u00f1o, el marketing ha crecido de una manera exponencial debido a la necesidad de digitalizarse en plena pandemia. Gracias a estas circunstancias, las pymes y medianas empresas se han &#8230; <a title=\"La importancia del marketing online para Pymes\" class=\"read-more\" href=\"https:\/\/www.officemadrid.es\/en\/marketing-online-para-pymes\/\" aria-label=\"Read more about La importancia del marketing online para Pymes\">Read more<\/a><\/p>\n","protected":false},"author":7,"featured_media":9270,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[19],"tags":[265,266,267,26],"class_list":["post-9269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consultoria","tag-marketing-digital","tag-marketing-online","tag-marketing-online-en-pymes","tag-office-madrid"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La importancia del marketing online para Pymes - Office Madrid<\/title>\n<meta name=\"description\" content=\"El marketing online para Pymes es fundamental para dar a conocer el negocio en cuesti\u00f3n, su posicionamiento y ver incrementada las ventas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.officemadrid.es\/en\/marketing-online-para-pymes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La importancia del marketing online para Pymes - Office Madrid\" \/>\n<meta property=\"og:description\" content=\"El marketing online para Pymes es fundamental para dar a conocer el negocio en cuesti\u00f3n, su posicionamiento y ver incrementada las ventas.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.officemadrid.es\/en\/marketing-online-para-pymes\/\" \/>\n<meta property=\"og:site_name\" content=\"Office Madrid\" \/>\n<meta property=\"article:published_time\" content=\"2020-12-03T11:00:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-08T09:26:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.officemadrid.es\/\/wp-content\/uploads\/digital-marketing-with-icons-business-people-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1993\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Comunicaci\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Comunicaci\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.officemadrid.es\\\/en\\\/marketing-online-para-pymes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.officemadrid.es\\\/en\\\/marketing-online-para-pymes\\\/\"},\"author\":{\"name\":\"Comunicaci\u00f3n\",\"@id\":\"https:\\\/\\\/www.officemadrid.es\\\/en\\\/#\\\/schema\\\/person\\\/d59d0464f4a85622a56a3312d1ef4c60\"},\"headline\":\"La importancia del marketing online para Pymes\",\"datePublished\":\"2020-12-03T11:00:11+00:00\",\"dateModified\":\"2022-06-08T09:26:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.officemadrid.es\\\/en\\\/marketing-online-para-pymes\\\/\"},\"wordCount\":691,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.officemadrid.es\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.officemadrid.es\\\/en\\\/marketing-online-para-pymes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.officemadrid.es\\\/\\\/wp-content\\\/uploads\\\/digital-marketing-with-icons-business-people-scaled-1.jpg\",\"keywords\":[\"Marketing Digital\",\"Marketing Online\",\"Marketing online en Pymes\",\"Office Madrid\"],\"articleSection\":[\"Consultor\u00eda\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.officemadrid.es\\\/en\\\/marketing-online-para-pymes\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.officemadrid.es\\\/en\\\/marketing-online-para-pymes\\\/\",\"url\":\"https:\\\/\\\/www.officemadrid.es\\\/en\\\/marketing-online-para-pymes\\\/\",\"name\":\"La importancia del marketing online para Pymes - 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